Articles on: ADVANCED TUTORIALS

How to Integrate The White Rabbit with Any Tracking Tool

The White Rabbit (TWR) works with any tracking tool. When you build the campaign, you put the tracking tool's redirect URL in the offer page field and, in the ad, you concatenate TWR's parameters with your tool's using &. This way TWR filters the traffic while your tool tracks every click correctly.

Before you start

TWR works with any tracking tool, such as RedTrack, Voluum, Binom, Keitaro, BeMob, and ClickMagick. The process is the same for all of them.
Have a domain already registered in TWR. If you haven't registered one yet, see how to register your domain.
The setup is the same as any campaign. This article focuses only on what changes when you use a tracking tool. For the full step-by-step of creating a campaign, see how to create a campaign.

Step by step

1. Create a new campaign

In the campaigns panel, click to create a new campaign.

2. Fill in the name, domain, traffic source, and countries

Under Name, use whatever label you prefer. Under Domain, select a domain already registered. Under Traffic source, choose where you are advertising (the options vary by your plan). Select the countries according to your ad's targeting.

3. Enter the safe page URL

Enter the safe page URL, shown to unwanted visitors (bots, spy tools, and the like).

The delivery method defines how the visit is carried to the safe page or offer page. To integrate a tracking tool, you can keep the method already selected. If you want to understand each option, see the article on delivery methods.

4. Paste the tracking tool's redirect URL into the offer page

This is the detail that changes when you use tracking. In the offer page field, instead of your offer's final URL, paste the redirect URL generated by your tracking tool.

Some tracking tools don't generate a redirect URL. In that case, put your offer's real URL in the offer page field, as you normally would. Tracking then happens through the parameters you concatenate in the ad (step 6).

5. Save and copy The White Rabbit's URL and parameters

Click save the settings. TWR generates the campaign's URL and parameters for you to use in the ad. Copy both.

6. Concatenate TWR's parameters with your tracking tool's

Now you have two sets of parameters: TWR's and your tracking tool's. Join them into a single line, with an & between them. The order doesn't matter, as long as they're concatenated correctly.

Concatenate the parameters with &, with no blank spaces and no ? between them. One extra character can break tracking.

7. Add the URL and parameters to your ad

How you enter them depends on your traffic source. Most have one field for the destination URL and another for the URL parameters (sometimes called the tracking template).

With a separate field for parameters: paste the URL in the destination field and the parameters (TWR plus tracking, already concatenated) in the parameters field.
Without a separate field: join everything with ?, pasting the parameters right after the destination URL.

Both ways usually work, but prefer the specific field when it exists.

The parameters go only in the ad. When someone clicks, TWR forwards these parameters to your offer page URL, and the tracking tool records every click correctly.

Updated on: 21/07/2026

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