Articles on: ADVANCED TUTORIALS

The White Rabbit MCP: Manage Your Campaigns by Chatting with an AI

The White Rabbit (TWR) has an MCP server that connects your account to AI assistants like Claude. Once connected, you create and manage campaigns, domains, and A/B tests by talking in plain language, and you can also check how your traffic filter is performing without opening the dashboard.

Before you start

It works with any AI assistant that supports remote MCP servers. This article uses Claude as the example, but the process is the same elsewhere.
MCP is available on every plan, with up to 5 active keys per account. What changes is the number of calls per 5-hour window:

Plan	Calls per 5-hour window
Basic and PRO	50
Freedom	100
Enterprise	150

What the MCP can do

The MCP gives your assistant access to the same operations you perform in the dashboard, plus queries about the traffic that went through the filter.

Area	What the assistant can do
Campaigns	Search and inspect, create, edit, pause, reactivate, delete, download the integration script, and build the final URL with its parameters
Domains	List, add, verify, and delete (with the option to migrate campaigns to another domain first)
A/B Storm	List, inspect, create, edit, pause, reactivate, and delete experiments
Traffic sources	Check the sources available on your plan
Metrics	Analyze traffic by country, region, city, device, day, hour, campaign, traffic source, and URL parameters, separating Offer Page, Safe Page, and bots

Since it is a conversation, you don't need to memorize commands. Just ask for what you want, the way you would ask a person. A few examples to give you an idea of the range:

"How many bots did I filter in the last 7 days? Break it down by country."
"Which of my campaigns got the most traffic this week?"
"Register the domain home.mydomain.com and verify it."
"Give me the full URL, with parameters, for the launch campaign."
"Pause every campaign pointing to the old offer."
"Create an A/B Storm with three Offer Pages split 40, 30, and 30."

Step by step

1. Open Integrations in your profile

In the workspace menu, click your profile and open the Integrations tab.

2. Create your MCP key

On the MCP tab, click New key, give it a name that identifies where it will be used, and confirm with Create.

The API key and the MCP key are different and cannot replace each other. To connect an AI assistant, always use the key from the MCP tab.

3. Copy the MCP server URL

TWR shows two fields: the Key and the MCP server URL. Copy the URL, because it already carries your key and is the only thing the assistant needs. Then click Done.

This is the only time the full key is shown. Copy it and store it somewhere safe before closing the notice. If you lose it, create a new one and revoke the old one.

4. Add the server to your AI assistant

In Claude, open Settings, go to Connectors, click Add, and choose Add custom connector. Name the connector, paste the URL you copied into the Remote MCP server URL field, and confirm with Add. The OAuth fields under Advanced settings stay empty.

On the connector screen, click Connect to activate the connection.

For assistants configured through a file, register it as a remote MCP server over HTTP:

{
  "mcpServers": {
    "the-white-rabbit": {
      "url": "https://mcp-server.thewhiterabbit.app/mcp?token=YOUR_KEY"
    }
  }
}

There are no headers, tokens, or separate authentication to set up. The URL already carries your key.

5. Confirm the TWR tools showed up

With the connection active, the assistant lists the available tools, split between read-only ones (search campaigns, list domains, query metrics) and write and delete ones (create, edit, pause, delete). If the list appears, everything is working.

In Claude, these tools come marked as Needs approval, meaning it asks for your authorization before running each one. You can adjust that per tool on the connector screen.

6. Make your first request

Start with something simple, like asking for the list of your campaigns or your domains. The assistant queries your account and answers with real data.

To create a campaign, the assistant asks for the domain, the traffic source, and the pages before saving anything. Deletions ask for your explicit confirmation, because they cannot be undone.

7. Track your usage and revoke keys when needed

On the same Integrations screen, the MCP usage (5h window) bar shows how many calls you have used and how long until the limit renews. The list above it shows each key with its creation date and last use.

To disconnect an assistant, click the delete icon in the Actions column and confirm the revocation. From that point on, any connection made with that key is rejected.

Taking care of your key

The server URL contains your key. Treat it like a password: never post it in group chats, screenshots, or repositories.
Use one key per place. That way, if you need to cut off access to one, the others keep working.
Deleted campaigns stop receiving traffic immediately and cannot be recovered. Confirm carefully before approving a deletion. If you only want to stop the traffic for a while, ask to pause the campaign instead, which is reversible.
Metric queries never expose IP addresses, browsers, or request headers, and they only reach campaigns in your own account.

If you would rather integrate your own systems instead of using an AI assistant, TWR also has a REST API, available from the Freedom plan up. The full documentation is at api.thewhiterabbit.app/openapi, and the key lives on the API Key tab, next to the MCP tab.

Updated on: 31/07/2026

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