What makes TWR stand out?

The White Rabbit (TWR) is a traffic filter for advertisers, built with a focus on performance and usability. It identifies and filters bots, invalid traffic, automated tools and unwanted access, so only qualified traffic reaches your Offer Page. Here is what sets TWR apart from other solutions.

A filter that gets better with every click

TWR processes millions of clicks a day, coming from every traffic source at once. That's thousands of visits per minute, and each one teaches the filter something.

That's why TWR's machine learning filtering works: it doesn't rely on a list of rules that goes stale, but on what the entire base is seeing right now. An automated access pattern that shows up today on one traffic source is already recognized on the others, for every client, without anyone having to configure a thing.

Volume turns into precision, and precision is what tells the real buyer apart from unwanted access.

The choice of high-volume operations

Operations running large media budgets choose TWR for exactly that reason: the bigger the spend, the more expensive every lost click becomes, and the more valuable it is to protect the offer.

99.9% traffic pass-through

The filter is built not to stop whoever should get through, so your qualified clicks reach the Offer Page.

Protection against offer copying

TWR blocks access from anyone trying to copy your campaigns and your pages, protecting your operation from unfair competition.

Delivery without changing the URL

Filtering traffic doesn't have to mean redirecting the visitor to another address. TWR has delivery methods that keep the visitor on your domain: your Offer Page URL doesn't show up in the address bar, and anyone trying to map your operation doesn't get to it.

Plug and play

Simple setup: you create the campaign, copy the URL with the parameters and it's ready to use in your ad. No technical knowledge required to get started.

Your pages wherever you want

No need to install anything on your hosting or maintain a server. You use whatever infrastructure you prefer for the Safe Page and the Offer Page.

A/B testing across up to 20 pages

Split traffic between up to 20 Offer Pages and track results by variation, right in the dashboard, with no external tool.

Campaign stability

Campaigns stay live with no unexpected interruptions, and you can change the destination in real time without pausing the ad or losing optimization.

Individual support

Direct support for you and your team, through chat, with quick answers to day-to-day questions.

Updated on: 29/07/2026