This article is also available in:

How our plans and upgrades work

Every The White Rabbit (TWR) plan sets your click balance for the month, how many domains you can register and how many traffic sources are available to you. If the balance runs out before the renewal date, you have two options: pay for the extra clicks or upgrade, which charges only the difference between the plans and releases the new balance immediately.

Available plans

Plan	Clicks per month	Domains	Traffic sources	Price
Basic	20k	3	6	97 USD
Pro	100k	10	19	297 USD
Freedom	300k	20	28	497 USD
Enterprise Conquest	1 million	25	28	997 USD

When you subscribe, you get access to the dashboard and to every feature of the plan you chose.

The bigger the plan, the lower the cost per click, both for the clicks included and for the extra ones. If your volume is high and steady, moving up a plan usually costs less than paying overage every month.

Traffic sources by plan

What changes from one plan to another is how many options show up in the Traffic source field when you create a campaign. The setup is the same for all of them.

Basic (6 sources): Facebook, Google, Microsoft, Social URL, TikTok and Upsell Funnel.

Pro (19 sources): the 6 from Basic plus ADSkeeper, ChatGPT Ads, Kwai, MediaGo, MGID, NewsBreak, Outbrain, Reddit, Revcontent, SMS, Snapchat, Taboola and Twitter (X).

Freedom and Enterprise Conquest (28 sources): the 19 from Pro plus Axon, BigoAds, Propeller Ads, Rumble, SmartNews, Telegram, Traffic-Factory, Traffic Junky and Zeropark.

See the step by step in how to set up a Standard campaign.

Domains included in the plan

The number in the table is what already comes with your subscription. If you need more, add extra slots at any time for 2 USD per month each, under Manage slots. A single domain already generates unlimited links. See how to register your domain.

How the click balance works

The balance is released when you subscribe and lasts until the renewal date. If you subscribe to Basic on January 1st, you get 20k clicks to use until January 31st.

Clicks don't roll over to the next month. Whatever you don't use within the period is lost at renewal.

If the balance runs out before renewal

Option 1: pay for the extra clicks

You keep running and pay per click over the limit. The rate depends on the plan:

Plan	Rate per extra click
Basic	0.01 USD
Pro	0.004 USD
Freedom	0.002 USD
Enterprise Conquest	0.001 USD

Billing is automatic: extra clicks are charged whenever they add up to 97 USD, or together with your subscription renewal, whichever comes first.

Option 2: upgrade your plan

Upgrading costs less than piling up extra clicks when the overage is large. Here's how it works:

You pay only the difference between your current plan and the new one. You don't pay for the whole new plan.
The extra balance is released immediately, with no need to wait for the next renewal.
Your renewal date doesn't change. The cycle stays exactly as it was.
The traffic sources and domains of the new plan are available right away, along with the balance.

In practice, moving from Basic to Pro:


Current plan	Basic, 97 USD, 20k clicks
New plan	Pro, 297 USD, 100k clicks
Amount charged now	200 USD, the difference between the two
Balance released	100k clicks, minus what you have already used
New renewal date	The same as before, January 31st

Since the renewal date doesn't change, the extra balance lasts only until the end of the period you had already contracted. Upgrading close to renewal leaves less time to use the additional clicks.

Need more than 1 million clicks?

There are plans above Enterprise Conquest, tailored to the volume of your operation. Talk to our team through the chat to get a proposal.

Questions about billing

Support can check your usage, tell you the extra click rate on your plan and simulate the upgrade before you decide.

Updated on: 03/09/2026

Was this article helpful?

Thank you!