Articles on: PLAN AND USAGE

How our plans and upgrades work

Every The White Rabbit (TWR) plan gives you a click balance to use within the month. If the balance runs out before the renewal date, you have two options: pay for the extra clicks or upgrade, which charges only the difference between the plans and releases the new balance immediately, without changing your renewal date.

Available plans

Plan	Clicks per month	Price
Basic	20k	97 USD
Pro	100k	297 USD
Freedom	300k	497 USD
Enterprise Conquest	1 million	997 USD

When you subscribe, you get access to the dashboard and to every feature of the plan you chose.

The bigger the plan, the lower the cost per click, both for the clicks included and for the extra ones. If your volume is high and steady, moving up a plan usually costs less than paying overage every month.

How the click balance works

The balance is released when you subscribe and lasts until the renewal date. If you subscribe to Basic on January 1st, you get 20k clicks to use until January 31st.

Clicks don't roll over to the next month. Whatever you don't use within the period is lost at renewal.

If the balance runs out before renewal

Option 1: pay for the extra clicks

You keep running and pay per click over the limit. The rate depends on the plan: on Basic, each extra click costs 0.01 USD, and that rate goes down as the plan grows.

Billing is automatic: extra clicks are charged whenever they add up to 97 USD, or together with your subscription renewal, whichever comes first.

Option 2: upgrade your plan

Upgrading costs less than piling up extra clicks when the overage is large. Here's how it works:

You pay only the difference between your current plan and the new one. You don't pay for the whole new plan.
The extra balance is released immediately, with no need to wait for the next renewal.
Your renewal date doesn't change. The cycle stays exactly as it was.

In practice, moving from Basic to Pro:


Current plan	Basic, 97 USD, 20k clicks
New plan	Pro, 297 USD, 100k clicks
Amount charged now	200 USD, the difference between the two
Balance released	100k clicks, minus what you have already used
New renewal date	The same as before, January 31st

Since the renewal date doesn't change, the extra balance lasts only until the end of the period you had already contracted. Upgrading close to renewal leaves less time to use the additional clicks.

Need more than 1 million clicks?

There are plans above Enterprise Conquest, tailored to the volume of your operation. Talk to our team through the chat to get a proposal.

Questions about billing

Support can check your usage, tell you the extra click rate on your plan and simulate the upgrade before you decide.

Updated on: 29/07/2026

Was this article helpful?

Thank you!