How to create and publish your Safe Page with AI
You can create your The White Rabbit (TWR) Safe Page any way you like, with any website builder and on any hosting. A simple route is to ask an AI for the page and publish it on your hosting: you connect the domain through DNS records and upload the index.html file to the site's public folder.
What the Safe Page is
The Safe Page is the page TWR shows to unwanted visits to your campaign, such as bots, spy tools and competitors. Qualified traffic goes to the Offer Page. You create and host the Safe Page wherever you want and just enter its URL in the campaign, with no technical connection to TWR.
It's not a throwaway detail. Anyone spying on your campaign lands on the Safe Page: if it's a regular, well-made page, there's nothing there that stands out. If it's empty or out of context, it's clear there's another page behind it.
What makes a good Safe Page
- It follows the ad platforms' policies. It's a public page tied to your campaign, with nothing that could get it rejected.
- It covers the same topic as the ad. If your Offer Page is about weight loss, the Safe Page is about weight loss too.
- It matches your investment. A high-budget campaign doesn't point to a page thrown together in a hurry. The more the page looks like a real part of your business, the better.
The format can be a landing page, an institutional page, a blog or a store. Quality matters more than format.
Before you start
- Have a domain for the Safe Page, different from the one you connected to TWR.
- This guide uses Hostinger for hosting and Claude as the AI. With another hosting provider, or another AI such as ChatGPT, the process is similar. If you prefer a website builder, such as Lovable or Replit, that works too.
Step by step
1. Get a hosting plan and add a website
Sign up for a hosting plan. It can be the same hosting as your Offer Page or a different one. In Hostinger, open Websites, click Add website and choose Custom PHP/HTML website. This option creates an empty site, so you can upload your own file instead of using Hostinger's AI builder.

2. Enter the Safe Page domain
Type the domain you chose for the Safe Page and continue. If you bought the domain from another provider, Hostinger warns that it needs to be connected. On the next screen, choose Connect via DNS records.

3. Create the DNS records at your domain provider
DNS records point your domain to the hosting, just like the CNAME pointed the campaign domain to TWR. Open the DNS panel of your domain provider and create the records your hosting indicates. These are the usual ones:
Type | Name | Value |
|---|---|---|
|
| your hosting's IP address |
|
| the target your hosting indicates (in Hostinger, the domain itself) |
Save the records and go back to your hosting to finish.

4. Build the page with AI
Open the AI of your choice and ask for the page. Use this prompt as a starting point, replacing what's in brackets:
Create a simple HTML landing page to advertise my product on [where you'll advertise]. The product is called [name] and it's for [who it helps and what it solves]. Fill in the copy however you like, I'll adjust it later. The page must follow that platform's advertising policies and be a single index.html file.When the page is ready, download the file.

5. Upload the file to the public_html folder
In the site's Hostinger dashboard, open the File manager and go into the public_html folder, where the site's files live. Delete Hostinger's default file and upload the file the AI created. In the end, the folder should contain only your index.html. Open the domain in your browser to check it: that address is the URL you'll enter as the Safe Page in your campaign.

index.html. It's the file the browser opens when someone visits the domain. If the AI gives it another name, rename it.Next step
With the Offer Page defined, the domain connected to TWR and the Safe Page published, all that's left is to create your first campaign.
Updated on: 18/09/2026
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