Secure Play + RedTrack: how to set it up correctly

Secure Play is the technology from The White Rabbit that protects your video campaigns from unwanted access and ensures that only qualified users reach your offer.

When integrated with RedTrack, it’s necessary to configure the parameters correctly so the system works without losing information.

In this guide, you will learn how to set up Secure Play with RedTrack in a few simple steps.

1. Understanding the required parameters

For Secure Play to work, two parameters must be passed correctly:

• twrclid → automatically generated by The White Rabbit, uniquely identifying each access.
• tok → optional parameter, but highly recommended. Enable the Secure Token in the advanced options of Secure Play.

2. Adjusting the Traffic Channel in RedTrack

• Go to your Traffic Channel in RedTrack.
• Choose two subparameters that you are not using (example: sub16 and sub17).
• Configure: sub16 = tok and sub17 = twrclid.
• Save the changes.

This way, whenever traffic passes through RedTrack, these parameters will be sent correctly.

3. Editing your Lander or Offer in RedTrack

• Open the Lander or Offer you will be using.
• If you use only an Offer, configure it only there.
• If you use Pre-lander, Lander and Offer, configure all of them.
• Add the parameters to the URL: ?tok={sub16}&twrclid={sub17}.

This ensures that Secure Play receives the necessary information at every stage of the funnel.

4. Creating the campaign in RedTrack

• Create the campaign as usual.
• Use the Traffic Channel configured in step 2.
• Attach the Lander/Offer edited in step 3.
• Copy the final campaign link generated by RedTrack.

5. Using it in The White Rabbit

• Open the campaign you want to run with Secure Play in The White Rabbit.
• In the offer page field, paste the RedTrack link + add the tok parameter.

Example: https://seulinkdoredtrack.com/campaign?tok=SEU_TOKEN

• Save and publish the campaign.

Conclusion

By following these steps, you ensure that Secure Play works smoothly with RedTrack, protecting your videos from unwanted access and maintaining the performance of your campaigns.

If you have any questions, contact our support team via chat.

Updated on: 26/09/2025