Safe Page in White Rabbit: what it is and why it is essential

The Safe Page is the “white” page displayed to unwanted accesses — such as bots, platform reviewers, competitors, and spying tools.

It works as a protection layer: while real visitors access your offer page, suspicious accesses are redirected to the Safe Page.

Why is a quality Safe Page essential?

The quality of the Safe Page directly impacts the stability of your campaign.

• Protection against competitors: a well-built safe page does not raise suspicion for those spying, as it looks like a real offer page. This reduces the chance of having your strategy copied.
• Credibility: professional pages reduce the risk of blocking.
• Durability: the more congruent it is, the longer your ads stay active.
• Consistent approval: increases the chances of approval by platform bots.

What type of page should I use?

Ideally, you should always create an exclusive page for your own use, in any site builder and reliable hosting.

The most recommended options are:

• White version of your offer page – similar to the original, but within the platform’s policies.
• Institutional page – presenting your company in a simple and professional way.
• White e-commerce page – with the look of a legitimate online store.
• White sales page – objective and congruent with your operation.

The importance of congruence with the offer page

The Safe Page must be congruent with your offer.

If the ad and the offer talk about a specific topic, but the Safe Page shows something completely different, bots and reviewers will identify the inconsistency and reject the ad.

Maintaining this coherence between ad, offer, and Safe Page is essential for the campaign to run stably.

Can I use third-party pages?

Yes, it is possible to use third-party pages.

But this practice is not recommended, because you don’t have control and it increases the risk of blocking or instability.

Whenever possible, prefer your own exclusive page.

Best practices

✔ Keep the page professional and functional.

✔ Use a clean and realistic layout.

✔ Make sure links and buttons work.

✔ Avoid signs that the page is not legitimate.

What to avoid

✘ Improvised or amateur pages.

✘ Poorly designed or inconsistent layouts.

✘ Broken links or buttons that don’t work.

✘ Content that doesn’t comply with platform policies.

Conclusion

The Safe Page is one of the pillars to keep your campaigns protected in White Rabbit.

When well done, it ensures stability, reduces blocks, and gives you more confidence to scale your operations.

Updated on: 24/09/2025