Main reasons for campaign redirection failure

Most Common Errors That Cause Traffic Redirection Failure

In this article, you’ll understand the most frequent mistakes that lead to traffic redirection problems, such as when there are many visits to the Safe Page and few to the Offer Page.

In more than 90% of cases, the issue is related to some incorrectly configured detail by the user.

1. Identifying if There Is Traffic Loss

1.1 Compare the Number of Clicks with the Offer Page Visits

The first step is to check whether the number of ad link clicks matches the number of Offer Page visits in your campaign.

Always use the same comparison period between your ad manager and the White Rabbit dashboard.

1.2 Filter the Campaign Individually

In the White Rabbit dashboard, go to Campaigns → click on the desired campaign → open the Charts tab to view the individual graph.

Avoid comparing multiple campaigns at once — analyze one at a time to identify the issue accurately.

1.3 Pay Attention to the Time Zone

White Rabbit operates in UTC 0, while each traffic source may use a different time zone, depending on the account or advertiser’s location.

Therefore, it’s normal for there to be small discrepancies in numbers between platforms, especially due to update delays and time zone differences.

2. Cause 1 — Incorrect Use of URL and Parameters

2.1 Use the URL and Parameters Exactly as Generated

Do not alter, remove, or edit any characters.

If the URL includes a trailing slash, keep it.

If it includes parameters, use them exactly as displayed in the dashboard.

Attention: a single incorrect character can compromise all traffic filtering.

2.2 Do Not Use Only the URL Without Parameters

Entering only the campaign URL (without parameters) in the ad will cause the traffic not to redirect properly.

2.3 When Combining URL and Parameters, Use a Question Mark “?”

Some traffic sources, such as TikTok, do not have a separate field for parameters.

In that case, add the parameters to the URL using “?” as a separator.

Correct example: https://your-domain.com/?cid={{campaign.id}}&ad={{ad.id}}

2.4 When Adding Extra Parameters, Use “&”

If you want to include your own tracking parameters, use the “&” symbol to concatenate them.

Correct example: https://your-domain.com/?cid={{campaign.id}}&utm_source=tiktok

WhatsApp can break parameters during message transmission.

Instead, copy everything to a text file and send it to the traffic manager.

3. Cause 2 — Domain Pointing Issues or Altered DNS

3.1 Test the Redirection in Your Browser

Copy the campaign URL and open it in your browser.

If the redirection correctly leads to the Safe Page, the campaign is working normally.

3.2 Check the Domain Pointing

Access the domain without the campaign hash (slug).

If the message “Access Denied” appears, it means the domain is correctly pointed to White Rabbit.

Otherwise, review your DNS records and confirm that the domain is still active and correctly pointed.

4. Cause 3 — Incorrect Country or Device Configuration

4.1 Countries

The countries selected in the campaign must match exactly the countries where you are running ads.

Example: if your ads run in the United States and Canada, both must be selected in the configuration.

If you include only one country, traffic from the others will automatically be sent to the Safe Page.

4.2 Devices

Select all device types (desktop, mobile, tablet).

Limiting to just one type may cause traffic loss since different screen types may be identified as device variations.

To ensure the best performance, keep all devices enabled.

6. Done! Now You Know How to Identify and Fix Incorrect Redirections

By following these steps, you’ll avoid traffic loss, improve your filtering, and keep your campaigns performing properly.

If you still have questions, contact our human support team directly via chat.

They can review your setup and guide you step by step.

Updated on: 23/10/2025

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