Articles on: CAMPAIGN CREATION

How to Protect TikTok Ads Campaigns Using The White Rabbit

The configuration of The White Rabbit on TikTok Ads allows you to protect campaigns, filter unwanted access, and direct only qualified users to the offer page. This tutorial explains how to create a campaign in The White Rabbit and correctly use the URL and parameters inside TikTok.

Creating a Campaign for TikTok Ads

1. Access the Campaigns Module

In The White Rabbit dashboard, open the campaigns area and select the option to create a new configuration.

2. Create a New Campaign

Click the “Create” button to start creating a new campaign. This action will open the configuration screen, where all required data will be entered.

3. Set the Campaign Name

Enter an identifiable name. The name is only for internal organization and can follow any preferred pattern.

4. Select the Verified Domain

Choose the domain previously registered in the system.

5. Set the Traffic Source as TikTok

Select TikTok as the source of clicks, ensuring that the system applies the correct filters and platform-specific validations.

6. Set the Safe Page

Enter the URL that will be shown to suspicious accesses such as bots, spying tools, reviewers, etc.

The page must be consistent with the theme of the ad and follow all TikTok policies.

7. Enter the Offer Page

Add the URL intended for qualified traffic. This is the page where the sale happens. You can work with a single offer or configure an A/B test with up to twenty pages.

8. Configure Countries and Devices

Keep all countries selected, even if your ad is targeted to a specific region. TikTok may route clicks through different countries, and this configuration prevents traffic loss.

Devices can also remain fully enabled.

9. Use Tags if Needed

Tags are optional and serve only for internal organization inside the panel.

10. Save the Campaign

After saving, the system will display the campaign URL and the required parameters. It is essential to copy both exactly as generated, without any changes.

11. Combine the URL With the Parameters

In a notepad file, paste the campaign URL, add a question mark, and insert the parameters provided. Avoid modifying any character.

Do not share the URL via WhatsApp or similar apps, as they may break characters and parameters. If you need to send it to someone, use a text file. |||

12. Insert the Full URL in TikTok Ads

In the TikTok Ads panel, open the ad and locate the destination URL field. Paste the full URL, including the parameters.

Do not use the automatic customization option, as it may modify the structure of the parameters and compromise filtering.

13. Publish the Ad and Monitor Access

After publishing the campaign, access the individual graph inside The White Rabbit. The dashboard will show real-time requests, indicating how many accesses were sent to the safe page, to the offer page, and how many bots were filtered.

Frequently Asked Questions

1. Can I use the same campaign in different traffic sources?

No. Each traffic source has its own logic and specific parameters, so you must create separate campaigns for each ad platform.

2. What is the purpose of the safe page?

The safe page is shown to unqualified accesses, such as reviewers, bots, and spying tools. It must be consistent with the ad and the offer page, and follow the policies of the traffic platform used.

3. Can I change the offer page after saving the campaign?

Yes. The offer page can be updated at any time. The URL and parameters remain the same, allowing you to switch pages even with the ad active.

4. Can I edit the parameters inside TikTok?

No. Use them exactly as The White Rabbit generates. Any change may break the system.