In this article, you’ll learn how to integrate The White Rabbit with any tracking tool — such as RedTrack, UTMify, Binom, Voluum, ClickMagick , and others.

The integration allows The White Rabbit’s filtering system and your tracking tool to work together, ensuring both security and accurate data for your campaigns.

Understanding How It Works

When you create a campaign in The White Rabbit, the system generates:

• The campaign URL, which must be used in your ad.
• The White Rabbit parameters, responsible for traffic filtering.

These parameters are not for tracking purposes — they allow The White Rabbit to identify valid accesses and filter out unwanted traffic.

Meanwhile, your tracking tool uses its own parameters to record tracking data.

The integration happens by combining both sets of parameters.

Merging the Parameters

1. Copy The White Rabbit parameters

On your campaign screen, copy the automatically generated parameters.

2. Copy your tracking tool parameters

In your tracking tool (e.g., RedTrack, UTMify, Voluum, ClickMagick, etc.), copy the parameters that appear after the “?” in the campaign URL.

3. Merge with The White Rabbit parameters and use in your ad

To integrate both tools, simply concatenate (combine) The White Rabbit parameters with your tracking tool parameters using & (ampersand) between them.

Once merged, use these parameters in your ad, according to the format accepted by the traffic source you are using.

This way, The White Rabbit will handle the filtering, and your tracking tool will correctly record the metrics.

Configuring the Offer Page

After merging the parameters, go back to The White Rabbit and open your campaign.

1. Paste your tracker URL

In the Offer Page field, paste only the tracking tool URL — without parameters.

Updated on: 31/10/2025