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How to customize your campaign URL slug in The White Rabbit

In The White Rabbit (TWR) you can now set your campaign URL slug instead of using the automatically generated unique ID. While creating the campaign, open the advanced options and fill in the Custom Path field with a slash and the name you want (e.g. /white-rabbit). It's a cosmetic change to the URL that doesn't interfere with the filtering logic.

Step by step

1. Create a new campaign

In the TWR dashboard, start creating a new campaign to open the configuration form.

2. Fill in the campaign details

Fill in the information as usual — name, domain, traffic source, safe page, offer page, redirection method, countries and devices — exactly as in any campaign.

The custom slug is cosmetic and doesn't change any of these settings or the filtering logic.

3. Open the advanced options and set the slug in Custom Path

Under Advanced options, find the Custom Path field. Type a slash followed by the name you want to use in the URL, for example /white-rabbit. It can be any name you like.

4. Save and copy the generated URL

Click Save. The campaign URL is generated with the custom slug you defined, ready to use in your ad.

Updated on: 17/06/2026

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