How to create a white page?

The first thing you should consider when creating a white page is: this page is meant for bots and reviewers to approve your ad’s destination. Therefore, do not include anything that violates the policies of the traffic sources. Also, if your campaign is focused on conversions, it’s essential that you are actually selling something. An inconsistent page can raise suspicion and lead to account suspension.

Another very common mistake is using third-party pages for this purpose, such as blogs, news portals, or other e-commerce sites. If you’re thinking about doing that, be less lazy and create a proper page. It’s better to invest time in building your own reliable model than to keep getting blocked and having to launch multiple ad accounts to stay running. Moreover, well-made white pages tend to last much longer, reducing the risk of detection and making your operation easier in the long run.

With a white page, you create the model once and then make small adjustments for each offer. The logic will always be the same: stay white! This means the page must look legitimate and be consistent with what’s being promoted. Any detail that seems suspicious can put all your traffic at risk.

Google, unlike Facebook, conducts many manual reviews, so it’s crucial that your white page is convincing, well-structured, and realistic. Think as if you were the lead: would you buy something from that page? If a Google reviewer checks your account, they will look to see if the page matches the scale and budget you are using.

For example, poorly made pages with broken buttons, inconsistent information, or amateur design can raise suspicion and result in account suspension — even if the cloaker wasn’t detected. In addition, pages that don’t follow a professional standard or look improvised can be easily flagged by review algorithms.

I recommend adjusting the page structure to be professional and functional:

✔ Clear and functional checkout link – any issue here can raise red flags.

✔ Properly configured conversion events – this helps validate the traffic and the offer’s consistency.

✔ Trustworthy and professional layout – the page design should look legitimate, without exaggerated or misleading elements.

Today, with the increase in manual Google reviews, low-quality white pages no longer get through as they used to. We’ve seen cases where IPs were sent to SafePages that got taken down because of this. When that happens, the entire campaign ecosystem can be compromised.

The main tip is: create a page that is convincing for both the lead and the reviewer. This greatly increases the chances of keeping your account active and scaling successfully. The more solid and well-built your structure is, the lower the risk of blocks and long-term issues.

Updated on: 15/08/2025