Articles on: CAMPAIGN CREATION

How to create a campaign in The White Rabbit

Creating campaigns in The White Rabbit allows you to generate the link that will be used on ad platforms; this link combines all the pages configured within the tool and ensures that access is correctly routed between the safe page and the offer page, maintaining the integrity of your funnel across all visitor types. This guide explains, in a straightforward yet technically detailed way, every stage required to build a campaign securely and efficiently.

Creating the Campaign

1. Access the Campaigns module

In The White Rabbit dashboard, open the Campaigns section; here you will find every previously created campaign, along with all available management options designed to help you organize and oversee your projects effectively.

2. Create a new Campaign

Click on the “Create” button to begin creating a new campaign; once selected, this action opens the configuration screen, where all relevant details must be entered to properly define the campaign parameters.

3. Set the Campaign Name

Enter a clear and identifiable name for the campaign so that you can easily recognize it later within the dashboard; this naming step assists not only with internal organization but also with ongoing management of active and archived campaigns.

4. Select the Verified Domain

Choose one of the domains already verified within the tool; this will be the base domain used by the system to generate the final campaign URL, which must then be inserted into the chosen ad platform to activate the campaign correctly.

5. Choose the Traffic Source

Select the traffic source that corresponds to the advertising platform on which the campaign will run; this decision determines the automatic parameters that the system will generate once configuration is complete, ensuring compatibility with the selected ad network.

6. Enter the Safe Page

Provide the URL for the safe page, which is shown to unqualified visits such as bots, reviewers, and spy tools; this separation is essential for protecting your campaign and maintaining compliance with ad policies.

Notice: The safe page must fully comply with the advertising policies of the chosen platform.

7. Enter the Offer Page

Add the URL for the offer page, which will appear exclusively to legitimate visitors who are potential customers; this page is the actual destination where conversions are intended to happen.

8. Choose the Redirect Method

Select the redirect method among the available options; all redirect methods offered by The White Rabbit are fully functional and secure, but unless you have specific technical needs, it is recommended to maintain the default configuration provided by the system.

9. Authorize Countries and Devices

Select the countries and devices that will be allowed through the campaign filter; only legitimate visits from those locations and device types will be sent to the offer page, while all others will automatically be directed to the safe page, ensuring optimal filtering.

10. Add Tags (optional)

Tags may be added to improve internal organization and categorization of campaigns; they can help identify campaigns by product, strategy, or traffic source, though their usage is entirely optional and has no impact on campaign operation.

11. Enable Unique Token (if applicable)

Enable the Unique Token if it is available for your chosen traffic source; this option adds an additional layer of protection by generating a unique parameter that enhances link security and prevents unauthorized replication.

The Unique Token is only available for compatible traffic sources.

12. Save and Generate the Campaign Link

Click Save to generate both the link and the campaign parameters; these values must be applied within the chosen ad platform to ensure full tracking and redirection functionality.

The placement of these parameters varies according to the traffic platform; refer to the specific tutorials to apply them correctly and avoid setup errors.

Frequently Asked Questions

1. Can I use the same campaign across different traffic sources?

No; each traffic source has its own unique logic and parameter structure, therefore it is mandatory to create separate campaigns for each advertising platform.

2. What is the purpose of the safe page?

The safe page is designed to be displayed to unqualified or suspicious visits such as bots, reviewers, and traffic analysis tools; it should maintain visual and contextual consistency with your ad and offer page while adhering strictly to the policies of the ad platform.

3. Can I change the offer page after saving the campaign?

Yes; you can update the offer page at any time, and this modification does not alter the campaign URL or parameters, meaning the change can occur even while ads are active without requiring a new review.

4. Where should I place the campaign URL and parameters?

Both the campaign URL and its parameters must be entered directly within the ad setup of the chosen traffic source; any usage outside this configuration can lead to incorrect campaign behavior or data loss.

Conclusion

Once all steps have been completed, your campaign will be successfully created within The White Rabbit, and the generated link will be ready for immediate implementation in your advertising campaigns.