How to Use Google Shadow to Protect Your Google Campaigns

Google Shadow is a new technology developed exclusively for those who advertise on Google.

Unlike other campaign modes of White Rabbit, it does not use the entire standard system structure.

Instead, the protection is installed directly into your own HTML structure, ensuring more control and security — especially against spying, copying, and unwanted access.

How to Set Up Your Campaign with Google Shadow

1. Access the White Rabbit Dashboard

Go to Campaigns.

2. Create a New Campaign

Click the Create button.

3. Choose a Name for Your Campaign

Name it according to your preference.

4. Select the Domain

It must be the same domain where the script will be installed on the blank page.

5. Select the Traffic Source

Choose Google and then Google Shadow.

6. Set the Safe Page

Safe page, displayed to unwanted traffic.

7. Set the Offer Page

Your actual offer page, shown to legitimate visitors.

8. Authorize the Countries

Select the countries where you are advertising.

9. Authorize the Devices

Select the devices where you are advertising.

10. Unique Token (optional but recommended)

Enable in Advanced Options for an extra layer of protection.

11. Finalize the Campaign

After saving the campaign, the system will generate two items:

Using with your own tracking parameters

If you already use your own tracking parameters, simply merge them with White Rabbit’s using &.

Example:

{lpurl}&cr={creative}&plc={placement}&mtx={matchtype}&rdn={random}&kw={keyword}&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&tok=rgbk50m9&trackparameters=123

Updated on: 05/09/2025