Getting Started with The White Rabbit: Protect and Scale Your Ads

The White Rabbit: protection and scale in a single system

The White Rabbit is a technology created to protect your traffic operations against unwanted access — such as competitors, spying tools, bots, and reviewers.

These accesses are redirected to a secure page, previously defined by you.

Meanwhile, only qualified users (real customers with purchase intent) see your offer page.

This way you ensure more scale with fewer interferences, keeping your operation protected against plagiarism and espionage.

The technology also allows you to be more aggressive with offers, run A/B tests with up to 20 different pages, and even replace your offer URL without submitting the ad for a new review, preserving campaign performance.

Setting up your domain

1. Copy the CNAME record address in the White Rabbit panel

Go to the Domains tab, click Create, and copy the record address.

2. Go to your domain’s DNS panel

You can use any DNS manager (Cloudflare, Registro.br, GoDaddy, Hostinger, etc).

The process is similar across all providers.

We recommend that you use a new and exclusive domain for TWR; do not reuse a domain already tied to offers. This increases the protection of your operation.

3. Create a new record with the following settings

Type: CNAME
Name: www (or another subdomain of your choice)
Target: connect.domains-twr.com
TTL: Automatic or default

If configuring through Cloudflare: disable the proxy and leave the record as DNS only (gray icon).

4. Add the subdomain in White Rabbit

Example: if you used www, then it will be www.yourdomain.com.

5. Wait for propagation

It may take a few minutes for the domain to be validated.

Once verified, you will be able to create your campaign.

Creating the campaign

2. Create a new campaign

3. Define the campaign name

Choose a name that makes identification easier, helping with organization and tracking.

4. Select the verified domain

Use the domain configured in the previous step.

5. Choose the traffic source

Select the platform where you will advertise (Facebook, Google, TikTok, etc).

6. Set up the Safe Page

The Safe Page is the page shown to bots, reviewers, and unwanted access.

It must comply with ad platform policies and contain no elements that may cause disapproval.

Additionally, it must be congruent with your offer — for example, if you are advertising about weight loss, the Safe Page should also be related to this topic, not to something else.

7. Set up the Offer Page

The Offer Page is your real offer page, shown only to legitimate visitors.

The domain of the Offer Page can be any, it doesn’t need to be the same used in TWR.

8. Authorize the countries

Select the countries where you want to display the Offer Page.

9. Select the devices

Choose the devices that will be able to access the Offer Page (desktop, mobile, tablet).

10. Define tags (optional)

Tags are for internal organization.

11. Enable Unique Token (optional, but recommended)

In Advanced Options, enable the Unique Token to generate an exclusive parameter.

This adds an extra layer of protection against spying.

12. URL and generated parameters

After saving the campaign, the campaign URL and the parameters to be used on the advertising platform will be generated. They must not be altered in any way; otherwise, all traffic will be compromised.

Each traffic source has specific fields to insert the URL and parameters. We have tutorials for each one in the Help Center.

Campaign flexibility

You can change the Offer Page or add A/B tests even while the campaign is active, without needing to resubmit the ad for another review, maintaining good campaign performance.

The generated URL and parameters do not change, regardless of the traffic source. You don’t need to make any changes to your ad after editing the campaign in TWR.

We do not recommend changing the Safe Page after the campaign has been approved, as this may raise suspicion and cause disapproval.

Adding your own tracking parameters

You can include your own parameters along with the White Rabbit parameters.

Just concatenate them using "&".

Verifying campaign operation

Forget the traditional testing methods that work in other tools. In White Rabbit, everything is designed for maximum protection: if something can be tested, it can also be broken. To ensure your link is working as it should, strictly follow the tutorials and execute every detail exactly as instructed.

Pay close attention to possible typos in the URL or parameters. A single wrong character can redirect all your traffic to the Safe Page and compromise your campaign.

To verify operation, track the clicks on the link directly in the campaigns and compare them with the “Offer Page” section in the TWR dashboard.

Done! Now you have your structure set up and your campaign created in White Rabbit.

With just a few steps, you’re ready to run with security, performance, and no technical complications.

If you have any questions or want us to review your setup, talk to our support via chat.

Support is 100% humanized, provided by specialists ready to help you with whatever you need.

Happy testing — and good conversions!

Updated on: 24/09/2025

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