Difference Between Link Registration Methods in Campaign Creation

Not all methods are available for all traffic sources; availability depends on performance and efficiency tests conducted by our team. In this guide, you’ll understand each method and know when to use them.

Safe Page

TWR Smart iFrame

The TWR Smart iFrame embeds the "safe page" content directly within the link registered as safe in the campaign, avoiding redirects. This allows the content to appear without leaving the generated campaign link. However, some sites, like Shopify, Buygoods, and Digistore, block the use of iframes, which can cause compatibility issues.

TWR Redirect

The TWR Redirect automatically directs the user to the configured "safe page." This method provides a more straightforward experience, taking the user directly to the desired safe destination without embedded loading.

Pre Page

The Pre Page inserts an optimized intermediate page before the "safe page." Also known as "presell," this page acts as a complementary safe page for your campaign.

Offer Page

Redirect

The Redirect method automatically leads the user to the "offer page." This method is widely used for campaigns that require detailed tracking, as it allows better integration with monitoring and performance analysis systems.

iFrame

The iFrame allows the "offer page" to be displayed within the main campaign link, keeping the user on the same page. However, due to security restrictions, platforms like Shopify, Buygoods, and Digistore do not allow the use of iframes, limiting this method's application. If you need to use iFrame for checkouts that block this feature, you can create an intermediate page in your own structure and add the target="_blank" attribute to checkout links so they open in a new tab outside of the iFrame.

Regardless of the chosen method for the safe page, your real lead will always be directed to the offer page without passing through the safe. Thus, if you select a pre page for the safe and a redirect for the offer, your lead will go directly to the offer page, with no traffic loss.

Updated on: 01/11/2024