1. Access The White Rabbit

2. Click on "A/B Storm"

3. In the "A/B Storm" section, click on "Create"

4. In the "Name" section, enter a name for your A/B test

The chosen name should facilitate its identification, being crucial for internal organization, future performance analysis, and editing.

5. "Offer Pages"

These pages will make up your A/B test, being directed at the legitimate target audience of the campaign and containing the offer you wish to promote.

6. Click on "+"

If you want to add more pages to test, simply click the "+" button up to a limit of 20 pages.

7. Example: three pages being tested simultaneously

8. Click on "Balance"

The "Balance" button balances the traffic distribution between the offer pages.

9. Balancing adjustment

You can manually adjust the traffic distribution by moving the control on the adjustment bar or entering the value directly in the "%" field.

10. Finalization and saving

Click "Save" to save and complete the configuration of your A/B test.

11. A/B test created

12. Click on "Campaigns"

To use an A/B test, you need to create a new campaign or change the offer page of an existing campaign.

13. To edit a campaign, click on "Edit"

14. Change your "Offer page" from "Single Offer" to "A/B Storm"

15. Click on "A/B Storm"

16. Select the desired A/B test

17. Click "Save"

Now, your campaign is directing traffic to the selected A/B Storm.

18. All set to take off!

The next steps you already know: just launch the campaign and take off. If you have any questions, consult the "Campaign Creation" tab here in the helpdesk.

Updated on: 17/08/2024