1. Access The White Rabbit

2. Click on "Campaigns"

3. In the "Campaigns" section, click on "Create"

4. In the "Name" section, enter a name for your campaign

The chosen name should facilitate identification, as it is crucial for internal organization, future performance analysis, and editing.

5. Click on "Domain"

6. Select the domain you want to use for your campaign

The domain must have been previously registered in the "Domains" section; if you haven’t registered it yet, refer to the tutorial "How to Add Your Domain to White Rabbit" and proceed with this tutorial after adding the domain on the platform.

7. Click on "Language"

8. Adjust the language in "Language"

This setting changes the information displayed for campaign approval on traffic sources but does not filter the audience by language, ensuring that no traffic is lost, regardless of the selected language.

9. Click on "Traffic Source"

10. Select "Microsoft"

This choice focuses the campaign on users coming from Google Ads, allowing the platform to apply specific cloaking and fraud prevention techniques tailored to this traffic source.

11. "Disclaimer"

This field should include a disclaimer statement.

12. "Company Name"

Enter your company's legal name, ensuring it matches what is used in official communications and documentation.

13. "Address"

Enter the full address of your company headquarters, including city, state, and postal code, as officially registered.

14. "VAT"

Enter the tax identification number. If the company is Brazilian, use the CNPJ. This data is essential for tax verification and corporate identity processes.

15. "Support Phone"

Provide the customer support phone number. This contact should be the same as what customers find on the "Safe Page."

16. "Support E-mail"

Specify the customer support e-mail. As with the phone number, the email address must match what is available on the "Safe Page."

17. "Safe Page"

This is the page configured to intercept bots and unwanted visitors, serving as a protective barrier for your actual offer.

18. Method "TWR Redirect"

The TWR Redirect method is the most effective for running ads on Google. However, you must follow a strict configuration process to ensure it works smoothly. To use this method, refer to the tutorial "Advanced Configuration for Google Ads."

19. Method "iFrame"

The iFrame method displays your page content within the campaign link generated by TWR. It is a very secure and effective method but doesn’t work on some platforms like Shopify and checkouts such as Buygoods, Digistore, among others.

To use this method, ensure your page opens within an iFrame and that the buttons are set to open the next funnel page in a new tab, thus ensuring full traffic flow.

20. Method "Pre Page"

The Pre Page method adds a secure page fully compliant with policies before your actual Safe Page, ensuring a higher approval rate on traffic sources. It’s one of the most effective methods to improve compliance and increase campaign approval.

21. "Offer Page"

This is the page targeted at the legitimate audience of your campaign, containing the proposal you wish to promote. The display of this page is filtered based on machine learning criteria, country, and specified device, ensuring that only qualified users are exposed to your page.

22. Method "Redirect"

The Redirect method directly redirects to your offer page. It’s extremely secure and recommended for those using trackers in the funnel, as it ensures faithful passage of parameters sent by campaigns.

23. Method "iFrame"

The iFrame method displays your page content within the campaign link generated by TWR. It is very secure and effective but doesn’t work on some platforms like Shopify and checkouts such as Buygoods, Digistore, among others.

To use this method, ensure your page opens within an iFrame and that buttons are configured to open the next funnel page in a new tab, thus ensuring full traffic flow.

24. Click on "Country"

This feature allows you to select one or more countries.

25. Select the country you want to allow access

Careful country selection ensures that the "Offer Page" is shown only to users located in the regions of interest.

26. Click on "Device"

Device configuration lets you choose which types of devices (such as smartphones, tablets, desktops) can view your campaign.

27. Select the devices you want to allow access

This selection ensures that the "Offer Page" is displayed only to users accessing the internet on the specified devices.

28. Define "Tags"

Tags serve as an organization mechanism; you may choose to use them or not.

29. Finish and Save

Click "Save" to save and complete your campaign setup.

30. Copy the "URL"

Upon completion, the platform will generate a campaign URL that should be used on the traffic source.

31. Copy the "URL PARAMS"

Upon completion, the platform will generate the URL parameters that should be used on the traffic source.

32. Paste the "URL" in the highlighted field

33. Paste the "URL PARAMS" in the highlighted field

34. Publish the campaign

If you followed each step, simply publish the campaign, and it will be protected.

Updated on: 07/11/2024