Creating a Google Ads Campaign

1. Access The White Rabbit

2. Click on "Campaigns"

3. In the "Campaigns" section, click on "Create"

4. In the "Name" section, enter a name for your campaign

The chosen name should facilitate its identification, being crucial for internal organization, future performance analysis, and editing.

5. Click on "Domain"

6. Select the domain you want to use for your campaign

The domain must have been previously registered in the "Domains" section; if not registered yet, check the tutorial "How to add your domain to White Rabbit" and proceed with this tutorial after adding the domain to the platform.

7. Click on "Language"

8. Adjust the language in "Language"

This setting changes the information displayed to approve your campaign in traffic sources but does not filter the audience by language, ensuring no traffic is lost regardless of the selected language.

9. Click on "Traffic Source"

10. Select "Google"

This choice directs the campaign's focus to users coming from Google Ads, allowing the platform to apply specific cloaking and fraud prevention techniques tailored for this traffic source.

11. Click on "Select traffic source type"

For Google Ads campaigns, you need to define the type of campaign to be launched, as each type has a completely different analysis logic.

12. Click on "YouTube"

If you decide to launch a campaign on YouTube, you must select this option so that the logic adapts to this type of campaign.

13. Click on "Search"

If you decide to launch a Search campaign, you must select this option so that the logic adapts to this type of campaign.

14. Click on "Display Network"

If you decide to launch a Display Network campaign, you must select this option so that the logic adapts to this type of campaign.

15. Click on "P.Max"

If you decide to launch a Performance Max campaign, you must select this option so that the logic adapts to this type of campaign.

16. Click on "Demand"

If you decide to launch a Demand campaign, you must select this option so that the logic adapts to this type of campaign.

17. "Disclaimer"

This field should include a disclaimer.

18. "Company Name"

Enter the legal name of your company, ensuring it is the same used in official communications and documentation.

19. "Address"

Enter the full address of your company's headquarters, including city, state, and postal code, as officially registered.

20. "VAT"

Enter the tax identification number. If the company is Brazilian, use the CNPJ. This data is crucial for tax verification and corporate identity processes.

21. "Support Phone"

Provide the customer support phone number. This contact should be the same that customers find on the "Safe Page."

22. "Support E-mail"

Specify the customer support email. Like the phone number, the email address should correspond to what is provided on the "Safe Page."

23. "Safe Page"

This is the page configured to intercept bots and unwanted visitors, serving as a protective barrier for your real offer.

24. Method "iFrame"

The iFrame method displays your page's content within the campaign link generated by TWR. It is a very secure and effective method, but it does not work on some platforms like Shopify and checkouts like Buygoods, Digistore, and others.

To use this method, ensure your page opens within an iFrame and that the buttons are configured to open the next page of the funnel in a new tab, ensuring total traffic pass-through.

25. Method "Pre Page"

The Pre Page method adds a secure and 100% policy-compliant page before your actual Safe page, ensuring a higher approval rate with traffic sources. It is one of the most effective methods to improve compliance and increase the approval of your campaigns.

26. Method "TWR Redirect"

The TWR Redirect method is the most effective for running ads on Google. However, you must follow a strict configuration step-by-step to ensure it works perfectly. To use this method, check the tutorial "Advanced Setup for Google Ads."

27. "Offer Page"

This is the page aimed at the legitimate target audience of your campaign, containing the offer you want to promote. The display of this page is filtered based on machine learning criteria, specified country, and device, ensuring that only qualified users are exposed to your page.

28. Method "iFrame"

29. Method "Redirect"

The Redirect method directly redirects to your offer page. It is an extremely secure method and recommended for those who use trackers in the funnel, as it ensures faithful passage of parameters sent by the campaigns.

30. Click on "Country"

This function allows you to select one or more countries.

31. Select the country you want to allow access

Careful selection of countries ensures that the "Offer Page" is shown only to users located in the regions of interest.

32. Click on "Device"

The device setting allows you to choose which types of devices (such as smartphones, tablets, desktops) will be able to view your campaign.

33. Select the devices you want to allow access

This selection ensures that the "Offer Page" is displayed only to the audience accessing the internet through the specified devices.

34. Define "Tags"

Tags function as an organizational mechanism; you can choose whether or not to use them.

35. Write a new tag or select a registered one

36. Finalization and saving

Click on "Save" to save and complete the configuration of your campaign.

37. Copy the "URL"

Upon completion, the platform will generate a campaign URL that should be used in the traffic source.

38. Copy the "URL PARAMS"

Upon completion, the platform will generate URL parameters that should be used in the traffic source.

39. Paste the "URL" into the highlighted field

40. Click on "Campaign URL Options"

41. Paste the "URL PARAMS" into the highlighted field

42. Publish the campaign

If you followed all the steps, just publish the campaign and it will be protected.

Updated on: 05/08/2024

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