1. Access The White Rabbit

2. Click on "Campaigns"

3. In the "Campaigns" section, click on "Create"

4. In the "Name" section, enter a name for your campaign

The chosen name should help with identification. It's crucial for internal organization, future performance analysis, and editing.

5. Click on "Domain"

6. Select the domain you want to use for your campaign

The domain must have been previously registered in the "Domains" section. If you haven’t registered it yet, refer to the tutorial "How to add your domain to The White Rabbit" and return here once the domain is added.

7. Click on "Language"

8. Set the language in "Language"

This setting adjusts the information shown to traffic sources for campaign approval, but it does not filter the audience by language, ensuring no traffic is lost regardless of the selected language.

9. Click on "Traffic Source"

10. Select "Facebook"

This selection targets users coming from Facebook, enabling the platform to apply specific cloaking and fraud prevention techniques tailored to that traffic source.

11. "Safe Page"

This is the page configured to intercept bots and unwanted visitors, acting as a protective barrier for your real offer.

12. Method "TWR Redirect"

The Redirect method sends users straight to your white page. It's a highly secure method, but recommended for those who know how to build a high-quality white page.

13. Method "Pre Page"

The Pre Page method adds a safe and 100% policy-compliant page before your actual Safe Page, increasing the likelihood of campaign approval. It’s one of the most effective methods for boosting compliance and getting campaigns approved.

14. "Offer Page"

This is the page shown to your legitimate target audience, containing the offer you want to promote. This page is filtered by machine learning, country, and device rules, ensuring only qualified users see it.

15. Click on "Country"

This option allows you to select one or more countries.

16. Select the country you want to allow access

Carefully selecting countries ensures that the "Offer Page" is shown only to users located in your target regions.

17. Click on "Device"

Device targeting lets you choose which types of devices (such as smartphones, tablets, desktops) can access your campaign.

18. Select the devices you want to allow access

This selection ensures the "Offer Page" is shown only to the audience browsing through the specified devices.

19. Set "Tags"

Tags work as an organizational tool; you can choose to use them or not.

20. Write a new tag or select an existing one

21. Finish and save

Click "Save" to complete and save your campaign configuration.

22. Copy the "URL"

Once finished, the platform will generate a campaign URL to be used in the traffic source.

23. Copy the "URL PARAMS"

Once finished, the platform will generate URL parameters to be used in the traffic source.

24. Paste the "URL" in the highlighted field

25. Build the "URL PARAMS" following the example

26. Apply the parameters on Facebook

Copy and paste each parameter along with its respective value to configure your Facebook campaign exactly as built here.

27. Publish the campaign

If you followed all the steps, just publish the campaign and it will be protected.

Updated on: 23/04/2025