1. Access The White Rabbit

2. Click on "Campaigns"

3. In the "Campaigns" section, click on "Create"

4. In the "Name" section, enter a name for your campaign

The chosen name should facilitate its identification, being crucial for internal organization, future performance analysis, and editing.

5. Click on "Domain"

6. Select the domain you want to use for your campaign

The domain must have been previously registered in the "Domains" section; if not registered yet, check the tutorial "How to add your domain to White Rabbit" and proceed with this tutorial after adding the domain to the platform.

7. Click on "Language"

8. Adjust the language in "Language"

This setting changes the information displayed to approve your campaign in traffic sources but does not filter the audience by language, ensuring no traffic is lost regardless of the selected language.

9. Click on "Traffic Source"

10. Select "Facebook"

This choice directs the campaign's focus to users coming from Facebook, allowing the platform to apply specific cloaking and fraud prevention techniques tailored for this traffic source.

11. "Safe Page"

This is the page configured to intercept bots and unwanted visitors, serving as a protective barrier for your real offer.

12. Method "TWR Redirect"

The Redirect method directly redirects to your white page. It is an extremely secure method, but it is recommended for those who know how to create a quality white page.

13. Method "Pre Page"

The Pre Page method adds a secure and 100% policy-compliant page before your actual Safe page, ensuring a higher approval rate with traffic sources. It is one of the most effective methods to improve compliance and increase the approval of your campaigns.

14. "Offer Page"

This is the page aimed at the legitimate target audience of your campaign, containing the offer you want to promote. The display of this page is filtered based on machine learning criteria, specified country, and device, ensuring that only qualified users are exposed to your page.

15. Click on "Country"

This function allows you to select one or more countries.

16. Select the country you want to allow access

Careful selection of countries ensures that the "Offer Page" is shown only to users located in the regions of interest.

17. Click on "Device"

The device setting allows you to choose which types of devices (such as smartphones, tablets, desktops) will be able to view your campaign.

18. Select the devices you want to allow access

This selection ensures that the "Offer Page" is displayed only to the audience accessing the internet through the specified devices.

19. Define "Tags"

Tags function as an organizational mechanism; you can choose whether or not to use them.

20. Write a new tag or select a registered one

21. Finalization and saving

Click on "Save" to save and complete the configuration of your campaign.

22. Copy the "URL"

Upon completion, the platform will generate a campaign URL that should be used in the traffic source.

23. Copy the "URL PARAMS"

Upon completion, the platform will generate URL parameters that should be used in the traffic source.

24. Paste the "URL" into the highlighted field

25. Paste the "URL PARAMS" into the highlighted field

26. Publish the campaign

If you followed all the steps, just publish the campaign and it will be protected.

Updated on: 06/08/2024