1. Create a new and exclusive Cloudflare

Each domain must be in a new and exclusive Cloudflare account. If you put all domains in the same Cloudflare, Google will see them all as belonging to the same owner, which we want to avoid.

2. Clean Domain

The domain must be clean, meaning it should never have been penalized by Google before. When in doubt, buy a new one to avoid problems. If you have questions about how to set up the domain in TWR for the next step, read: "Domain Pointing for TWR".

3. Access The White Rabbit and create a Google campaign in the desired format

4. Select the domain you want to use for your campaign

At this step, it is mandatory to have followed the previous steps. If the chosen domain is not clean and isolated, your campaign may be rejected.

5. Access the DNS Management of the chosen domain

Ensure there are no unnecessary DNS records here. Domain purchase services typically add many records. If yours is full, delete them all and keep only the two we'll indicate in the next steps. Google does not like multiple DNS records; therefore, the fewer, the better.

6. Point to a hosting

The proxy of the hosting pointing must be turned off.

7. For TWR, the “Proxy” option must be enabled

8. Create a white page on your hosting

The white page must be created on the same domain registered and used in creating the campaign in The White Rabbit.

9. Paste the page in the safe page field to use it as a white page

10. Use the "TWR Redirect" method

11. Finalize and save

Click "Save" to save and complete the setup of your campaign.

12. Copy the "URL"

From here on, everything works the same as in any Google Ads campaign. Highlight the link so you can start understanding the logic behind the advanced setup.

13. Understand the logic behind it:

Since the campaign generates a link that redirects to your white page on the same domain, Google considers this normal, eliminating fraud issues in the systems.

Updated on: 03/08/2024